Magic Touch by Ernest Zacharevic
I have never seen any tourism promotion campaign in Malaysia as effective as the Mirrors George Town series by Ernest Zacharevic.
The artworks have touched many Malaysians and tourists’ heart in a magical way.
If you see groups of visitors carrying map with marked locations, they are likely part of the ‘picture hunters’ in search of Zachrevic’s artworks.
I was shocked to see the entire Chew Jetty transformed into a tourist mechant streets selling merchandize surrounding the success of the murals.
Locals are selling t-shirts and souvenirs at each spot of the mural, plus few stores selling drinks and other merchandize.
It was amazing to see how a few beautiful and creative murals could create so much sensations and tourism money.
The murals bring a great success and beautiful ending note to the George Town Festival 2012.
Below was the first mural drawn by Ernest earlier.
You can visit Ernest’s facebook for more interesting participation of the visitors who posed with the murals. Many creative challenges and treasure hunts have included the murals as part of the fun activities.
Of course, not everyone is happy with the murals. Some jealous artists made their silent protest on some walls.
I would have to say that art has not national or racial boundary. Hope to see more creative artworks and successful campaign like Mirrors George Town.
Highly recommended to include the hunt for mural as part of your visit to George Town. Just search on the Internet for the location map and route, there are plenty of online resources. The best time to start is before 7:30am as the high noon sunlight may cast shadows to the murals.
Thank you Ernest Zacharevic for bring out the some of the best of George Town.